Maximize your sleep

Bía Sleep Mask Campaign

Project

I joined Bía as the Creative Director and was tasked with refreshing the paid media to drive results. I drafted the script and created the video from creatively directed b-roll footage. The ad showcases the product in a variety of effective and creative ways. Brand cohesion was honored throughout.

Role

Creative Director & Producer

Campaign Stats

ROAS 9.22

2.06% CTR