Maximize your sleep

Bía Sleep Mask Campaign

Project

I joined Bía as the Creative Director and was tasked with refreshing the paid media to drive results. I drafted the script and created the video from creatively directed b-roll footage. The ad showcases the product in a variety of effective and creative ways. Brand cohesion was honored throughout.

Role

Creative Director & Producer

Stats

ROAS 7.15

CTR 1.76%