The Darkest Place on Earth

Bía Sleep Mask Campaign

Project

I joined Bía as the Creative Director and was tasked with refreshing the paid media to drive results. I wrote ad copy and rendered the product creative to be dark, moody, and the mask almost imperceptible. The goal was to communicate the experience the mask gives in a clever, compelling, and refreshing way.

Role

Creative Director & Producer

1 Week Campaign Stats

ROAS 5.37

CTR 1.81%

Spend scaled from $195 up to $535, and it successfully secured its first 5 Purchases