Deep Sleep, Maximized

Bía Sleep Mask Campaign

Project

I joined Bía as the Creative Director and was tasked with refreshing the paid media to drive results. After some iteration and testing, I landed on ‘Deep Sleep, Maximized’ as a winning tagline. All creative assets are designed & produced by me.

The campaign showcases the brand and product in a variety of effective and creative ways. Brand cohesion was honored throughout.

Role

Creative Director & Designer

Campaign Stats

1.7% CTR

~5 ROAS