No more 3am wakeups

Bía Sleep Mask Campaign

Project

I joined Bía as the Creative Director and was tasked with creating and testing paid media to drive results. I came up with the concept after analyzing survey data we had collected. I directed the video team to capture b-roll footage and I cut it together using AE.

Role

Creative Director & Producer

Sample Stats

ROAS 5.95

CTR 1.69%